There is more to SELZER & COMPANY than public polls.
Out of the spotlight, I've been working for a wide range of clients on all sorts of fascinating issues. I'm devoting more and more time to the very rewarding work of helping clients be more effective and more profitable.

That comes from identifying the right questions to ask, the right way to find answers, and often seeing things the client has been blind to. As an outsider, I have helped others put into words – or put into words myself – hunches, worries, or festering secrets that hinder organizations' progress.

Sometimes the insights of a consult lead to a research project. Sometimes they lead to an ongoing consulting relationship with no original research – just sound, data-driven thinking brought to the table.

My thinking is disciplined; my ideas, data-driven.
I've been called "ideaphoric." I had not heard that term before. So I looked it up. Turns out it may not be a word. "Ideaphoria" is a word, which the Wiktionary says means "an experience where one feels an onslaught of new ideas." Webster's Dictionary more soberly defines it as "capacity for creative thought or imagination." I've thought of myself as an idea factory. It is common for me to bring a novel thought to a client. I heard something on the radio or picked up something in a conversation that led to a possibility of a new way of thinking about a product, a process, a personnel issue, a promotion – just about anything.

What sets me apart from other creative minds who have a lot of ideas is the discipline of research. I am data-driven. And so, I have a good idea when to step away from an idea that cannot be supported by evidence.

SELZER & COMPANY welcomes your interest. Please explore some of our success stories: